Nawazuddin Siddiqui & His Sprite Commercial Are Accused Of ‘Hurting’ Bengali Feelings
A police case has been made against actor Nawazuddin Siddiqui, and the CEO of Coca-Cola India for allegedly hurting the feelings of the Bengali community. The actor recently appeared in a Sprite campaign that was originally produced in Hindi. The Hindi version received no criticism. However, a complaint was made about the Bengali dub version by an advocate.
Dibyayan Banerji, a Calcutta High Court attorney who is also the petitioner, stated, “The primary campaign by Coca-Cola for the beverage Sprite was in Hindi. We have no issues with that at all. We just have an issue with the advertisement’s Bengali dubbing, which is airing on numerous TV networks and online. In the commercial, Nawazuddin Siddiqui can be seen laughing at one of the jokes, which states, “shoja anguley ghee na uthley, Bangali khali petey ghumiye porey.” In English, it suggests that if Bengalis cannot easily obtain anything, they will sleep hungry. And this, in our opinion, harms the Bengali community’s feelings.”
The petitioner Banerji explained, “There isn’t anything inappropriate in the Hindi commercial. However, it is subject to Section 66A of the IT Act and Section 153A of the Indian Penal Code. Additionally, we want clichés and superficial acts like this to be discouraged in the future. “
The dubbed version of the advertisement allegedly contains the joke, “If they can’t get the ghee out with a straight finger, Bengali go to bed hungry.”
According to reports, the organisation removed the Bengali version and stated in a message that it “regrets the recent commercial for the cold beverage and that the organisation respects Bengali culture.”
Nawazuddin Siddiqui has two movies releasing this year: Afwaah by Sudhir Mishra and Kushan Nandy’s Jogira Sa Ra Ra. Afwaah, in which he co-stars with Bhumi Pednekar, is set to hit theatres on May 5. Sumit Kaul, Sharib Hashmi, Sumeet Vyas, TJ Bhanu, and Rockey Raina are among the actors who play significant roles in it.
He also will be seen along with Neha Sharma in Jogira Sa Ra Ra, scheduled to release in May 2023. He will also star with Nupur Sanon in the upcoming movie titled Noorani Chehra, directed by Navaniat Singh.